Home CareMarketing Co.
Premium growth for home care agencies
Marketing that feels as good as the care you give.
We help home care agencies attract private-pay clients and dependable caregivers, with a brand, website and follow-up system as polished as your service.
Book your strategy callThe phone goes quiet for three reasons
Referrals run dry
Discharge planners change jobs, word of mouth slows down, and a full month turns into a slow one without warning.
Leads you share
Lead sites sell the same family to several agencies at once, so you race competitors for every call you paid for.
Follow-up that waits
Families call the next agency within minutes. An inquiry that waits until tomorrow is usually gone.
The fix is not more hustle. It is a system that brings families to you and answers them first.
Two audiences. One growth plan.
Every new client needs hours covered, so we grow both sides together: families searching for care and caregivers looking for a place to belong.
Built for every kind of home care business
Independent agencies
Private-duty and non-medical agencies ready to grow private-pay clients beyond referrals.
Home health providers
Skilled care teams that want steady inquiries and a brand that earns trust fast.
Franchise owners
Territory owners who want to win their local market while staying on brand.
Franchisors
Brands that want one growth system every location can use and report on.
How we help you grow
One system, from first click to signed client
Branded as your agency. Set up and managed for you.
Capture
Every call, form and text in one inbox.
New inquiryCare for Mom, 3 days a weekFollow up
An instant, personal reply. Day or night.
Text sentReplied in 2 minutesBook
Assessments land on your calendar.
BookedThursday, 10:00 AMReport
See exactly what each channel brings in.
SourceGoogle MapsAlso includedReviews on autopilotAI search visibilityMissed-call text-backCaregiver applicant tracking
Your first 90 days
Audit & strategy
We study your market and build your plan.
What happens
- Market and competitor audit
- Google Business Profile cleaned up
- Call and form tracking set up
- Brand and website plan approved
Launch
Your website, ads and follow-up go live.
What happens
- Premium website goes live
- Search and ad campaigns start
- Instant follow-up turned on
- Review requests begin
Scale & optimize
We refine with real data and keep you growing.
What happens
- Campaigns refined from real data
- Caregiver recruiting added
- Your first full monthly report
- Next quarter planned
Founding agency partners
Instead of borrowed testimonials, we are inviting a small group of home care agencies to grow with us from the start. You get our full attention, and we earn our case studies the honest way.
Apply to be a founding partnerChoose your path
Get found
For agencies that need to show up and look the part.
- Google Business Profile management
- Local SEO for your towns
- Website refresh
- Review requests
- Monthly report
Get chosen and booked
Everything in the Minimum Package, plus the system that turns searches into assessments.
- Premium custom website
- Google and Facebook ads
- Instant follow-up system
- Assessment booking
- Caregiver recruiting campaign
Own your market
For multi-location agencies and franchise systems ready to lead.
- Everything in Growth
- Multiple locations
- Brand positioning
- Content and social media
- Quarterly strategy sessions
Pricing depends on your market and goals. We share it openly on your strategy call.
See where families can find you
Request a free Visibility Report. We search your market the way a worried daughter would and show you exactly where you stand.
- Your search ranking in the towns you serve
- Who is outranking you, and why
- Your top three fixes
Questions owners ask us
Do you only work with home care?
Yes. Home care is all we do, from independent private-duty agencies to franchise systems. That focus shapes every page, ad and message we create.
Can you help with caregiver recruiting too?
Yes. Every new client needs hours covered, so we plan client growth and caregiver recruiting together.
Are the leads shared with other agencies?
No. The inquiries we generate come to your agency only, through your own website, profile and campaigns.
What if I already have a marketing company?
Many owners start with our free Visibility Audit as a second opinion. You will see exactly where you stand either way.
What happens on the strategy call?
We look at your market, your current marketing and your goals, then map the first moves. No pressure, and you leave with a plan you can use.