A marketer who knows care from the inside.
Home Care Marketing Co was founded by Starr Codd: an MBA, a former Director of Clinical Services, and the marketer behind a brand she grew to $5 million in revenue. She knows what it takes to fill your calendar, and what it takes to deliver the care once families say yes.
Both sides of your business.
Starr spent five years in corporate education as a Director of Clinical Services. She knows what it means to lead clinical staff, protect the quality of the service and earn the trust of families who are counting on you to get it right.
In 2011 she launched Baby Doll Luxury Hair with her own money on the line and marketed it to $5 million in revenue. She learned premium positioning, paid ads, email and social selling the hard way: by testing what actually brings in buyers and dropping what doesn't.
For years since, she has helped business owners market and sell, through Starr Codd, Inc. and a Facebook community of more than 500,000 members.
Home Care Marketing Co brings both sides together for agency owners like you. The marketing that brings in private-pay clients and caregivers, from someone who already understands the care behind it. No learning curve on your world, and no generic agency playbook.
She gets it.
You run a care business, not a generic small business. Your marketing should come from someone who knows the difference.
She speaks clinical
Care plans, staffing, standards and worried family members are not foreign words to her. You won't spend your calls explaining your own industry.
She has spent her own money on ads
Every recommendation comes from someone who had to make marketing pay for itself, not from someone who only managed other people's budgets.
She markets for trust
Families are choosing who walks into a parent's home. Your brand has to feel as careful and as premium as the care you provide.
How we work.
The standards behind every campaign we run for an agency.
Premium care deserves premium marketing
Your brand should feel as trustworthy as the care you provide.
Every inquiry deserves a fast reply
Families in crisis call the agency that answers first.
Clear numbers, no mystery
You always know what is working, what it costs and what comes next.
