Introducing Home Care Marketing: The Podcast for Home Care Agency Owners
Your agency is great at care. Your caregivers show up, your families trust you, and the people you serve are better off because of your team. But if the families who need you can't find you, great care stays invisible.
That's why I started Home Care Marketing, a podcast for private-duty and non-medical home care agency owners who want more private-pay clients and more great caregivers.
Listen to the trailer: Spotify | Apple Podcasts
Why a podcast about home care marketing?
Picture a daughter up late, worried about her mom. She searches for home care near her, looks at a few agencies, reads the reviews, checks the websites, and calls the one that feels most trustworthy. If that isn't your agency, you never even knew she was looking.
Most agency owners didn't get into home care to become marketers. You got into it to help people. But today, the way families choose care starts online, and the agencies that win are the ones that are easy to find, easy to trust and easy to contact.
This show is here to make that part simple.
What you'll learn on the show
Every episode follows one simple path: get seen, get chosen, get booked.
Get seen. Show up when families search for care in the towns you serve, with local SEO, a strong Google Business Profile and ads that reach people who need help now.
Get chosen. Stand out from the agency down the street with a website that builds trust, fresh reviews and a clear story about what makes your care different.
Get booked. Turn inquiries into assessments with fast, warm follow-up, so no family slips through the cracks.
We'll also talk about the other side of growth that every owner knows well: caregiver recruiting. Every new client needs hours covered, so we'll cover how to attract caregivers who apply, show up and stay.
Who the show is for
Home Care Marketing is for owners and leaders of:
- Independent private-duty and non-medical home care agencies
- Growing agencies ready to add more private-pay clients
- Franchise owners who want to win their local market
If you've ever wondered why families call another agency first, or why your phone goes quiet some months, this show is for you.
Meet your host
I'm Starr Codd, founder of Home Care Marketing Co. I have my MBA, and I built and scaled a seven-figure brand from scratch. Now I help home care agency owners grow with marketing that feels as warm as their care.
On the show, you'll get clear, practical strategies without the fluff, so you can take what you hear and use it in your agency right away.
Help shape the first episodes
The trailer includes a quick poll on Spotify: what do you want help with first? Getting found on Google, more private-pay clients, hiring and keeping caregivers, or getting more reviews. Your answers decide what we cover first, so cast your vote.
Listen and follow
Start with the 90-second trailer, then hit Follow so you don't miss episode one.
Listen on Spotify | Listen on Apple Podcasts
Want to know how your agency looks to families right now? Request a free Visibility Audit or book a strategy call.
Get seen. Get chosen. Get booked.
