Pages Every Home Care Website Needs
Many home care websites have the same five pages: Home, About, Services, Careers and Contact.
That is a start. But when a worried family is comparing agencies late at night, five pages rarely answer all their questions. And when Google is deciding which agency to show for "dementia care at home," one services page with a bullet list rarely wins.
Every home care website needs a clear homepage, an About page, a page for each service, pages for the areas you serve, a careers page, a contact page and helpful resources like FAQs and blog posts. Each page should answer one set of questions and end with a clear next step, such as calling or booking a free assessment.
What you need before you start
Your list of services and towns served
Real photos of your team
Answers to the questions families ask most on the phone
Reviews you have permission to share
1. Homepage
Your homepage should answer three questions in seconds: what you do, where you do it and how to reach you. Include a tappable phone number, a clear button, real photos, reviews and a short explanation of what happens after someone calls.
2. About page
Families are choosing who walks into a parent's home. Share your story, your values, your leadership team and how you screen and train caregivers. A short video from the owner works well here.
3. One page for each service
Create separate pages for each type of care you provide:
Companion care
Personal care
Dementia and Alzheimer's care
Respite care
24 hour and live in care
Post hospital and recovery care
Each page should explain who the service is for, what is included, how caregivers are trained and how to get started. This is one of the most important steps for SEO, as explained in our guide to SEO for home care agencies.
4. Service area pages
Create helpful pages for your main towns or regions. Include local details, the services you offer there and how quickly you can start care. Write unique content for each page rather than copying and swapping town names.
5. How it works or getting started page
Explain your process step by step: free consultation, in home assessment, care plan, caregiver match and ongoing check-ins. This reduces the fear of the unknown.
6. Pricing or cost page
Families want to understand cost. Explain what affects pricing, any minimum visit lengths and payment options like private pay or long term care insurance. You can share a range or invite families to a free consultation.
7. Reviews or testimonials page
Gather reviews in one place, shared with permission. Also feature reviews on service pages and your homepage.
Want to know which pages your site is missing? Request a free Visibility Audit.
8. Careers page
Caregivers are a separate audience. Give them a dedicated page with pay, schedules, benefits and a short application. Read our guide to caregiver recruitment strategies for more.
9. FAQ page
Answer common questions in short, direct answers: How fast can care start? Are caregivers background checked? What if we need to change the schedule?
10. Blog or resources
Helpful articles answer family questions, build trust and give Google more reasons to show your site.
11. Contact page
Include your phone number, a short form, hours, service area and what happens after someone reaches out.
12. Privacy policy and terms
These build trust and are important if you collect information through forms or send text messages.
Example scenario: expanding a five page website
Here is what an expansion plan might look like. This is an illustration, not a client result.
Picture an agency with a basic five page site. The owner adds a page for each of five services, a getting started page and a FAQ page first, then adds service area pages for the three busiest towns over the next few months.
Step by step, the site goes from a brochure to a resource that answers families' real questions. If you want this built for you, explore our home care web design service.
Common website page mistakes
One services page for everything. Split it up.
Duplicate town pages. Write unique, helpful content.
No careers page. Caregivers need their own path.
No clear next step. End every page with one.
Hiding cost entirely. At least explain what affects it.
Website pages at a glance
Page | Main job |
|---|---|
Homepage | Say what, where and how to reach you |
About | Build trust in your people |
Service pages | Answer questions and rank for each service |
Service area pages | Show you serve their town |
How it works | Reduce uncertainty |
Pricing | Set clear expectations |
Reviews | Social proof |
Careers | Recruit caregivers |
FAQ and blog | Answer questions and support SEO |
Contact | Make reaching you easy |
Home care website pages FAQ
What pages should a home care website have?
A home care website should have a homepage, About page, a page for each service, service area pages, a how it works page, a pricing or cost page, reviews, careers, FAQ, blog and contact page. Each page should answer specific questions and end with a clear next step.
Why does each service need its own page?
Each service needs its own page because families search for specific care, like dementia care or respite care, and Google ranks pages that clearly match those searches. Separate pages also help families quickly find the information they need without reading through everything you offer.
Should I put prices on my home care website?
Many agencies share a starting rate or explain what affects cost, then invite families to a free consultation for an exact quote. Clear cost information builds trust and filters out poor fits. Whatever you choose, be honest and avoid surprises later.
How many pages should a home care website have?
There is no perfect number, but most strong home care websites have well over ten pages once service pages, service area pages and blog posts are included. Focus on covering every service and main town clearly rather than hitting a specific page count.
Related reading
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